Requirements

Create 1 x 30” with 3 x 15” cut-downs to promote the ASB Visa Light product and to assist in the creative process early on and create a spot that resonates to a younger fast content consuming audience.

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Solution

The Hood and Co creates content that we would like to see and even share ourselves - this job is exactly one of them. We integrated the supers into the scene. This was achieved by simple text tracking dictated by the movement in each scene.

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Moodboard & Storyboards