Client

Tātaki Auckland Unlimited is Tāmaki Makaurau Auckland’s economic and cultural agency. Committed to making Auckland region a desirable place to live, work, visit, invest and do business.

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Requirements

The objective was to capture high-quality video and photography to use in future marketing and communications activity by Auckland Unlimited, partners, and media in New Zealand and across international markets.
 

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Solution

The Hood and Co tendered for this campaign back in 2019. Since then, we consistently have added to the Auckland asset library, adding video and stills footage that represent the four brand pillars to Tāmaki Makaurau.

 

We are involved with the creative development of the shoot concepts, we manage and source talent to feature in the footage and working closely with the client to ensure we hit the brand pillars.

 

Our on-set teams generally consist of a Director, Producer/Production Manager, DOP, Stills Photographer and if we're in public spaces we tend to add a few 3rd Assistant Directors to the crew to help with the gathering of talent releases.