Client

 New Zealand Rugby is one of New Zealand's largest sports organisations, committed to ensuring that our national game is run smoothly and effectively at all levels, all over New Zealand. 

 

Fly agency helps brands with strategic vision and creative passion to elevate towards their highest aspirations. They are inspired by the values that unite communities to create solutions for a thriving Aotearoa. 

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Requirements

Fly came to us to collaborate on an educational resource video to be used in digital and social channels to empower coaches to view their role as kaitiaki, trusted guardians of the children they coach.

 

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Solution

After receiving the brief, we invited Director Max Currie to join the team and lead the direction on this project. A long script was broken down in 'need to haves' and 'nice to haves' as we had to make it all work in one shoot day. We found 3x fantastic kid actors who were actively into rugby and helped bring the message across and added some comedy on the day.