Client

Jetstar is a budget airline.

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Requirements

The brief was based around New Zealanders re-creating family photos from their childhood, whether it was skiing with their family up Mt Hutt or chilling at the beach in some sweet 70's gears. Throwback photos had popped up on the internet in the past few years and Jetstar wanted to give the opportunity to give a NZ family the opportunity to do one of their own. 

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Solution

The Hood and Co reached out to a wide range of community groups, extra agents, friends and family as potential leads. We finally came across an old band who hadn't seen each other in 45 years. We coordinated a rendezvous point in Wellington at a recording studio and got the band back together.