Client

Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division. 

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Requirements

Colenso agency came to us with the brief of educating and inspiring women to know what their hair palette is and empowering every women to ‘own’ their shades with the help of Redkens' new product Shades EQ, 

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Solution

The Hood & Co jumped onboard and supplied a Director/Stills Photographer to manage the creative development and take care of all the stills. He managed a Colenso BBDO supplied Camera Operator. 

 

The Hood also supplied a Producer/Production manager to break down the day in a precise shooting schedule, a Gaffer and Stills Assistant for playback of all the beauty shots for the client.

 

A lot of footage was shot that day that was handed back to the Agency to cut into social pieces to be shared by the influencers, Redken's own channels and the Redken stylists.